IMATS New York - Eve Pearl At IMATS - New HD Liquid Foundation!

 Eve Pearl doing her work!

I always find Eve Pearl impressive.  Whether it's by her energy to do makeup for TV, run a makeup studio, spearhead a global makeup brand, be continually omnipresent at all the makeup trade shows.... it's all very, very impressive.  Another thing to add onto that list of impressive things about Eve Pearl is her presence and organization at IMATS.  Her booth was completely tricked out with cameras, studio lights, optimal counter space and makeover stations, TVs, photographers, cameramen, handlers, etc.  Her staff was amazingly knowledgeable, friendly and composed, which is difficult in the mayhem of a trade show.

But what I always find most impressive about Eve Pearl is actually the products.  They are always so good.  So you can imagine my excitement when they were premiering their new HD Liquid Foundation at IMATS!  Of course, I had to snag a tube.  This formula is not yet available on the website, as they are still waiting for bottles (prototype photographed below), but they were selling 0.5oz tubes at IMATS.  I will have a full review on the foundation soon, but what I can tell you about it is that is it..... you guessed it..... impressive.  It's medium to full coverage, with the option of being sheered out with a damp sponge.  The texture is luxurious.  It feels like nourishing lotion on my face.  The overall finish is satin and it's extremely lightweight.  For those who are intimidated by cream foundations but have been interested in the Eve Pearl line, this is for you.

Look out for my full review soon!  Check for updates!

 This is one lucky girl to be getting made over by Eve herself!
 Is that Salmon Concealer?
 Eve Pearl's line.
 The brushes.
 Lipsticks, blushes and HD Foundation trios.
 BRAND NEW!  HD Liquid Foundation!  Just out for IMATS!
 This is a prototype for what the bottle will look like when available.
For the show, they were being sold in these white 0.5oz tubes.