Estee Launder Introduces Pure Color Orange Crush by Tom Pecheux - Limited Edition Makeup Collection for Spring 2011

From the press release:

For Derek Lam’s Spring 2011 runway show, Estée Lauder Creative Makeup Director, Tom Pecheux, created a bold, architectural makeup look to complement the 1960’s California inspired collection. Strong orange eyes were the focus of the look, with a vibrant, structured orange line drawn straight across the top lash line and finished with a triangle of white in the inner-corner. To bring the trend from the runway to real life, Pecheux worked with Estée Lauder to create a couturecollection of three electric products... introducing Pure Color Orange Crush.

The exclusive, limited edition collection of products include two eyeshadows to recreate the original runway look and a Pure Color Gloss in a brilliant orange shade for those who want to transition the trend onto the lips. The Pure Color Orange Crush collection is housed in the same chic, blackened-blue packaging with the Estée Lauder cartouche, which was first introduced with the limited edition Pure Color Night Collection.

“As a makeup artist, you are always working with a woman to try to find what will make her feel and look her best,” said Pecheux. “Orange eyeshadow is a bold trend and not everyone feels comfortable with a bright eye, so I translated the shade into a lip gloss so women who love the look can wear it in their own way. I am known for making women look beautiful, sensual and sexy and I want them to feel comfortable in what they wear.”

According to Pecheux, Pure Color Orange Crush is a collection of three must-have products to mimic the bold color of the Spring season in wearable, every day formulas. Each product contains the exclusive True VisionTM Technology that wrapseach pigment in a crystalline laminate to provide intense color payout with amplified brilliancy.

Pure Color EyeShadow in Orange Crush creates a dynamic, animated impact with an even and color true application.  Recreate the strong look seen on the runway with this powder eyeshadow that has buildable coverage to control the intensityof the finished look. $20

Pure Color EyeShadow in Sugar Cube is an incredibly smooth, shimmering white powder shadow that creates depth and contrast to the confident orange. Use as a base over the entire eyelid or mirror the look seen at the Derek Lam show with a dramatic triangle at the inner-corner of the eye. $20

Pure Color Gloss in Orange Crush saturates lips with vibrant orange pigments. The fiery hue is magnified and intense, making it boldly color true with an eye-catching, high-shine finish. $20

All products will be available for a limited time in limited quantities, beginning in April 2011.  Exclusively at Bergdorf Goodman and

What's my take on this?  This feels like one of those looks that are have a hard time transitioning from runway to real way.  As Tom Pecheux said, I maybe one of those who may not feel comfortable with a bold eye.  But I do love orange lippies, so I'm excited to see what the gloss looks like.  What about you?  Are you brazen enough to wear an orange eye?